Parallax Billboard

An interactive billboard that adapts according to the position of the viewer.

We partnered with Eletromidia and brought to Brazil for the first time a billboard with Parallax, which through a virtual camera generates the impression of a 3D environment tracking the user as he moves according to the point of observation. The technology uses an algorithm to translate movement from the real environment to the virtual one.

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The works were made with love by Gera. Call him for a beer.